Welcome back to Season 5 of INSYA, the only podcast in tech that isn’t boring! This week we kick things off with a superstar in the PLG world. Put if this way: if You think crossing the chasm is tough… Try successfully transitioning your company from Sales-led to Product-led. It can be done but few live to tell the tale. Who am I talking about? Former Co-Founder/CCO of Cobalt now tearing it up at the helm of yet another Product-led monster at Userflow, my favorite Dane in The Bay, Esben Friis-Jensen.

Stick with us and get to know Esben a liiiiiiittle bit differently.

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Our 🍾 MAGNUM-LEVEL sponsor --> Atlas

LISTEN: TUNES THAT GET ESBEN GOIN' --> https://open.spotify.com/playlist/7tUbCbpBEOc0WIxtb29hXF?si=EODFBIrySUmbKOZhrc5_2w

READ: From Sales-led to Product-led --> https://productled.com/blog/from-sales-led-growth-to-product-led-growth

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