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Before becoming Chief Marketing Officer of Crash Champions, Danny Briones spent a decade working as an automotive technician. Then he walked away from a steady paycheck, took a chance on himself, and began an unconventional journey to become CMO of a $3 billion company.
In this episode, The Infinite Agency's CEO Jonathan Ogle sits down with Danny as he shares how he broke into marketing, why he believes people connect with people more than brands, and how building CEO Matt Ebert’s personal brand transformed Crash Champions' marketing strategy. He also discusses the importance of storytelling, taking risks, and adapting to an industry being reshaped by AI.
Plus, Danny opens up about overcoming imposter syndrome, finding unexpected success as a viral dad creator, and why he’s learned to choose courage over confidence.
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