Shalabh Gupta, co-founder of NUUK, drops in for a raw, no-BS conversation on what it really means to build a product-first brand in a market full of noise.

From obsessing over design and functionality to calling out the blind spots in India’s home appliance space - Shalabh breaks myths, questions the norm, and shares what funding actually means (hint: it’s not just cash).

Unfiltered advice. Unexpected truths. A must-listen for anyone building something real in any sector.