eSIM, Managed Connectivity, & Channel Natasha Royer Coons Advantix ScanSource ETMA Tech Talk 108

In the fast-evolving world of mobility management and IoT, Advantix has carved a niche for itself as a leader in providing innovative solutions. Under the leadership of Natasha Royer Coons, this 25-year-old company has transformed from a TEM expense management firm into a SaaS-driven Mobility Management Empire.

Imagine the journey of creating a mobility management company from scratch and then merging it with a well-established provider. Advantix did just that and eventually sold to ScanSource, marking a huge success. This journey highlights breaking leadership ceilings while achieving significant growth and visibility.

Advantix's Evolution and Pivot

Initially rooted in expense management, Advantix reimagined its connectivity experience for clients five years ago. By integrating connectivity and forming the Managed Connectivity Experience (MCX), they innovated around mobility and fixed assets. This evolution illustrates the company's adaptability and forward-thinking approach.

Success in Fleet and Logistics

Advantix found extensive success in fleet management and logistics. Their SIM technology eliminates bill shocks, ensuring seamless operation across borders, which is a game-changer in the transport and logistics sector. Natasha's insights into crossing into the Value Add Reseller (VAR) world have opened doors to offer complex hardware and managed services.

Channel Partner Focus

With a strong channel focus, Advantix exists to aid channel partners in delivering superior solutions. No partner is considered too small, and their scalable platform accommodates varying SIM needs. This channel-centric approach ensures growth opportunities for all partners.

Advanced Device Management

Advantix employs cutting-edge device management techniques, ensuring that expensive devices are secure within established perimeters, providing peace of mind for clients.

Embracing eSIM Technology

With eSIM technology on the rise, Advantix is at the forefront, enabling devices to switch carriers seamlessly. This technological leverage demonstrates their commitment to providing freedom and flexibility to users.

AI and Future Innovations

As AI continues to evolve, Advantix is focused on leveraging it for enhancing client experiences and optimizing operations. They see AI as a vital component for future growth, aligning with their tech-savvy approach.

Integrated Connectivity Solutions

Advantix partners with other solutions providers to offer a comprehensive solution to enterprise clients. This integration showcases their ability to merge connectivity and managed services into a cohesive package.

Personal Background and Inspiration

Natasha's diverse background, growing up in Hong Kong and having international experiences, inspires her leadership style, emphasizing boldness and staying present.

Staying Bold and Present

Natalie believes in reimagining oneself and staying bold to thrive in tech and telecom. Her insights remind us to stay curious and continually innovate to avoid becoming obsolete.

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