Daniel's advice for the senior generation family members, "Allow the NxtGen to fail." His advice for the NxtGen, "Be serious about your life and focus on making a difference, this will give you a deep sense of contribution." Daniel and Francesco have a conversation about how to reduce the danger of entitlement and the burden of being in a family business by establishing an Employee Share Ownership Plan (ESOP). What are the biggest dangers in a family business? The human beings?