Here's a marketing secret used by Freemasons, fascist dictators, mainstream media, and successful marketers like little ol' me.

It's what makes people beg for a Strong Man to save them. It's what makes people submit to authority after a terrorist attack. It's what corporate media uses on their viewers in almost every news segment.

Oh, and it's what I use when I plot out most of my sales pages and emails.

Wanna know the secret? Then you gotta listen to this week's episode of the DAM Podcast.

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