In this episode, Axel sits down with Michael Broccolini to break down how one of Montreal's most influential real estate families evolved from building single homes to shaping entire skylines.

They dive into the realities of today's market, from rising interest rates and frozen condo launches to shifting immigration policies and their impact on housing demand. Michael shares how Broccolini is adapting its strategy by moving away from speculation, doubling down on rental housing, and expanding into new asset classes like self-storage, retail, and data centers.

This conversation offers a rare behind-the-scenes look at how top developers think in uncertain markets, how they manage risk at scale, and where the biggest opportunities lie over the next decade.

Topics and timestamps

🏗️ Origins of Broccolini and early growth (00:01:55)

📈 From homebuilding to large-scale development (00:02:43)

👷 Learning the business from construction sites (00:03:20)

🏙️ New Griffintown projects and urban densification (00:05:01)

⏳ Why real estate approvals and timelines are getting longer (00:06:21)

🇨🇦 Canada vs Ontario development challenges (00:06:44)

📉 Impact of interest rates and immigration on housing (00:07:17)

🏢 Why condo development has slowed dramatically (00:08:38)

🧠 The long-term thesis behind building in a down market (00:08:45)

🏭 Construction strategy and third-party development (00:10:31)

📦 Industrial real estate and the risks of building on spec (00:12:08)

🔄 Strategic shift toward rentals and diversification (00:14:24)

🛒 New retail strategy and grocery-anchored centers (00:15:04)

📦 Self-storage growth and partnership strategy (00:15:48)

⚡ Data centers and Quebec's power limitations (00:17:42)

💰 Raising $2B and scaling with institutional capital (00:21:09)

🚀 Vision to double the business and expand asset management (00:22:10)

🤝 Giving back and the responsibility of developers (00:22:47)

🔗Connect with Michael Broccolini

💼 LinkedIn: https://www.linkedin.com/in/michael-broccolini-68b86063/ 🏢 BROCCOLINI: https://www.broccolini.com/fr

👤Follow Axel Monsaingeon 💼 LinkedIn: https://www.linkedin.com/in/axel-monsaingeon-42577b28/ 📸 Instagram: https://www.instagram.com/axelmonsaingeon

🌐 Explore more resources 📊 Market guides, data, and advertising opportunities: https://www.e5pace.com/

Recorded live at the Montreal Real Estate Forum 2026, this special bonus episode features a high-level industrial panel hosted by Axel Monsaingeon and Andrew Cross, bringing together some of the most active players shaping Quebec's industrial real estate landscape.

Panelists:

Jean-Marc Dubé — Executive Vice President, Colliers

Paul Broccolini — Shareholder & Board Member, Broccolini

Ugo Cianciulli — Director of Real Estate Development, Loracon

Mike Jager — Co-President, ROSEFELLOW

Minh Nguyen (Nwin) — Executive Vice President, CanFirst

• Where the industrial market is heading post-peak cycle
• The reality of leasing demand vs. new supply
• How developers are adapting (spec vs. build-to-suit strategies)
• Capital constraints, interest rates & deal structuring in 2026
• What major players are actually doing right now

• The industrial sector remains resilient—but far more selective
• Tenant demand is evolving, with a stronger focus on quality and location
• Developers are rethinking risk and timelines amid tighter capital markets
• Flexibility and execution are now the real competitive advantages

👤Follow Axel Monsaingeon 💼 LinkedIn: https://www.linkedin.com/in/axel-monsaingeon-42577b28/ 📸 Instagram: https://www.instagram.com/axelmonsaingeon

🌐 Explore more resources 📊 Market guides, data, and advertising opportunities: https://www.e5pace.com/

Dans cet épisode, Axel s'assoit avec Luc Poirier pour une discussion sans filtre sur la réalité actuelle du marché immobilier au Québec. Entre défis de gestion, blocages municipaux, financement de plus en plus complexe et transformation du marché des condos, Luc partage une vision terrain, concrète et stratégique. Ils explorent les coulisses de projets majeurs comme Place Laval, les opportunités cachées dans des actifs délaissés, ainsi que les erreurs que font encore de nombreux investisseurs. L'épisode met en lumière un tournant important du marché où les règles du jeu changent rapidement, obligeant les développeurs à s'adapter.

Un épisode essentiel pour comprendre où se trouve réellement l'opportunité aujourd'hui et comment penser long terme dans un environnement incertain.

Sujets:

🔹 Place Laval et défis de stabilisation (00:01:04)

🏗️ Acheter au bon prix et stratégie long terme (00:03:32)

🚧 Projet La Prairie et monétisation du terrain (00:05:33)

🏛️ Blocages municipaux et crise du logement (00:07:44)

📉 Le cas Northvolt et incertitudes politiques (00:10:02)

🌆 Développement Rive-Sud et décisions politiques (00:13:35)

🏙️ Nouveau projet canal Lachine (00:15:54)

💸 Financement immobilier sous pression (00:18:22)

📊 Marché des condos en difficulté (00:20:00)

📦 Opportunité des mini-entrepôts (00:22:43)

🌱 Stratégie d'achat de terrains long terme (00:24:11)

🔗 Connectez-vous avec Luc Poirier

💼 LinkedIn: https://www.linkedin.com/in/luc-poirier-2119a33a/ 🏢 POIRIER: https://www.poirier.com/

👤Suivez Axel Monsaingeon 💼 LinkedIn: https://www.linkedin.com/in/axel-monsaingeon-42577b28/ 📸 Instagram: https://www.instagram.com/axelmonsaingeon

🌐 Explorez plus de ressources

📊 Guides de marché, données et opportunités publicitaires: https://www.e5pace.com/

In this episode, Axel Monsaingeon sits down with Sam Tsoumas, co-founder of Rosefellow, to break down what is really happening in Montreal's industrial real estate market and where the biggest opportunities are heading next.

If you want to understand where industrial real estate is really going and how top developers think, this episode delivers the insights you need.

Topics and timestamps

🏗️ From startup to major developer (00:01:08)

📦 Why speculative industrial still works (00:04:24)

📈 E-commerce and demand acceleration (00:05:14)

🏭 Manufacturing and new industrial demand (00:06:35)

📏 Shift from square footage to cubic volume (00:09:20)

🤖 Automation and robotics in warehouses (00:10:06)

🌍 Expansion beyond Quebec and Canada (00:12:21)

📍 Land value trends and core vs non-core markets (00:15:04)

🏢 Converting retail sites into industrial assets (00:16:23)

💰 Construction costs and timing the market (00:19:28)

🤝 Building with the right partners and relationships (00:23:25)

🚀 Future growth, residential and new sectors (00:25:19)

🔗Connect with Sam Tsoumas

💼 LinkedIn: https://www.linkedin.com/in/sam-tsoumas-13078414/ 🏢Rosefellow: https://www.rosefellow.com/

👤Follow Axel Monsaingeon 💼 LinkedIn: https://www.linkedin.com/in/axel-monsaingeon-42577b28/ 📸 Instagram: https://www.instagram.com/axelmonsaingeon

🌐 Explore more resources 📊 Market guides, data, and advertising opportunities: https://www.e5pace.com/

Dans cet épisode, Axel s'assoit avec Yves Auclair, associé chez Groupe AMA Capital, pour expliquer ce qu'est réellement la gestion d'actifs immobiliers et pourquoi la majorité des investisseurs se trompent.De la stratégie à long terme jusqu'à l'exécution, Yves partage comment les meilleurs investisseurs maximisent la valeur tout au long du cycle de vie d'un actif. Ils abordent des exemples concrets de repositionnement, de rénovation et de prise de décision en matière de rendement. Ils discutent également du marché actuel à Montréal, du retour des bureaux, de l'évolution des centres commerciaux et de l'importance croissante des projets mixtes. Un épisode essentiel pour penser comme un investisseur institutionnel.

Sujets et horodatages

🏢 Ce qu'est réellement la gestion d'actifs (00:03:14)

📈 Construire une stratégie de l'acquisition à la vente (00:03:34)

🏬 Étude de cas : stabilisation et repositionnement d'actifs (00:06:00)

🔄 Aligner location, opérations et développement (00:07:37)

💰 Comment évaluer le ROI des rénovations (00:08:53)

🏙️ Le retour du marché des bureaux post-pandémie (00:13:16)

🏗️ Coûts de construction et décisions d'investissement (00:15:27)

🛍️ L'évolution des centres commerciaux (00:18:24)

🌆 Projets mixtes et création de valeur (00:20:05)

🔗 Connectez-vous avec Yves Auclair

💼 LinkedIn: https://www.linkedin.com/in/yves-auclair-cpa-02418111/ 🏢 Groupe AMA Capital / AMA Capital Group: https://groupeama.com/

👤Suivez Axel Monsaingeon 💼 LinkedIn: https://www.linkedin.com/in/axel-monsaingeon-42577b28/ 📸 Instagram: https://www.instagram.com/axelmonsaingeon

🌐 Explorez plus de ressources

📊 Guides de marché, données et opportunités publicitaires: https://www.e5pace.com/

In this episode, Axel sits down with Laurent Dionne-Legendre, partner at Laurier Capital, to break down how he transitioned from lawyer to real estate investor and quickly closed major deals including Windsor Station. He shares how to build credibility from scratch, structure deals without financing conditions, and align capital partners for long-term value creation. This conversation is a masterclass on taking calculated risks, leveraging relationships, and executing at a high level in today's market.

Topics and timestamps

🔹 Closing Windsor Station and scaling fast (00:01:47)

🏗️ Breaking into real estate with no background (00:02:28)

📊 Transitioning from law to investments (00:04:18)

🚀 Launching Leyer Capital and early strategy (00:07:00)

💰 Winning deals with firm offers and no conditions (00:12:08)

🏢 Office investment thesis in today's market (00:15:16)

🤝 Raising capital and building investor trust (00:18:27)

📈 Structuring deals for long-term value (00:19:15)

⚡ The power of relationships in closing deals (00:22:11)

🎯 Scaling to $500M+ and building a team (00:24:41)

🔗Connect with Laurent Dionne-Legendre

💼 LinkedIn: https://www.linkedin.com/in/laurent-dionne-legendre-61903048/ 🏢 Laurier Capital (LinkedIn): https://www.linkedin.com/company/lauriercapital/

👤Follow Axel Monsaingeon 💼 LinkedIn: https://www.linkedin.com/in/axel-monsaingeon-42577b28/ 📸 Instagram: https://www.instagram.com/axelmonsaingeon

🌐 Explore more resources 📊 Market guides, data, and advertising opportunities: https://www.e5pace.com/

In this episode, Axel Monsaingeon sits down with Patrick Laurin, Principal and President for Quebec at Avison Young, to discuss the evolving landscape of commercial real estate in Montreal. Patrick shares his journey from junior broker to leading Quebec operations at one of the world's largest brokerage firms and explains how leadership, culture, and collaboration shape high performing real estate teams. They explore the ongoing return to the office, the differences between public and private sector workplace strategies, and why companies are once again planning office space around peak occupancy. Patrick also shares insights on attracting and retaining top brokerage talent, the impact of rising construction costs on office decisions, and how AI is beginning to transform brokerage operations while raising new questions around data security. This conversation offers a behind the scenes look at leadership, market dynamics, and the future of work in Montreal's commercial real estate sector.

Topics and timestamps

🏢 Patrick Laurin's path into commercial real estate (00:01:03)

📈 Building a career from junior broker to Quebec President (00:02:27)

🏙️ Montreal office market demand after the pandemic (00:05:49)

🏦 Why banks and private companies are pushing return to office (00:06:00)

🏛️ Government challenges with office space and hybrid work (00:07:03)

📊 Why companies now plan office space around peak occupancy (00:13:25)

👨‍👦 Working in a multi generational real estate business (00:15:14)

🤝 How Avison Young attracts and retains top brokerage talent (00:19:06)

🤖 AI tools and efficiency opportunities for commercial brokers (00:21:17)

🔒 Data security risks and challenges with AI adoption (00:22:06)

🚀 The future growth strategy for Avison Young in Montreal (00:24:16)

🔗Connect with Patrick Laurin

💼 LinkedIn: https://www.linkedin.com/in/patricklaurin/ 🏢 Avison Young: https://www.avisonyoung.com/about

👤Follow Axel Monsaingeon 💼 LinkedIn: https://www.linkedin.com/in/axel-monsaingeon-42577b28/ 📸 Instagram: https://www.instagram.com/axelmonsaingeon

🌐 Explore more resources 📊 Market guides, data, and advertising opportunities: https://www.e5pace.com/

In this episode of Espace Montréal Podcast, Axel Monsaingeon sits down with Paul-Éric Poitras, Founder and President of NAI Terramont Commercial, to discuss how commercial real estate in Montreal and across Quebec has evolved. They break down the reality of the business after 36 years in the market, the growing pressure on commissions, the slowdown in industrial, the importance of tenant and buyer representation, and what it now takes to succeed as a broker. This is a strong conversation for anyone trying to understand where the market is headed, why owners and occupiers need better protection, and what younger brokers must do to build a long-term career.

Topics and timestamps

🏢 Paul-Éric Poitras' path into commercial real estate (00:01:03)

🤝 Mentorship, tough early years, and learning the brokerage business (00:03:32)

🌍 Why joining an international banner matters (00:09:20)

⚖️ Large firms vs independent firms with more agility (00:10:14)

📉 Where Quebec's industrial market is heading (00:16:07)

🏗️ Buy or lease: what has changed for occupiers (00:17:43)

🧾 Regulation, compliance, and pressure on brokerage firms (00:21:39)

🚀 Why younger brokers must invest in their careers (00:27:21)

🤖 AI, ChatGPT, and the future of commercial brokerage (00:29:03)

🔗Connect with Paul-Éric Poitras

💼 LinkedIn: https://www.linkedin.com/in/pepoitras/?originalSubdomain=ca 🏢NAI Terramont Commercial: https://www.naiterramont.ca/

👤Follow Axel Monsaingeon 💼 LinkedIn: https://www.linkedin.com/in/axel-monsaingeon-42577b28/ 📸 Instagram: https://www.instagram.com/axelmonsaingeon

🌐 Explore more resources 📊 Market guides, data, and advertising opportunities: https://www.e5pace.com/

In this episode, Axel Monsaingeon sits down with Andrew Cross, publisher of Espace Montréal, to discuss the evolution of one of Quebec's most established commercial real estate media platforms. After 35 years of publishing the magazine and five years of the podcast, they explore how the platform continues to evolve to better serve the industry. They discuss the importance of credibility, transparency and access to reliable information in the commercial real estate market, along with how the magazine, podcast and data reporting help connect developers, brokers, tenants and industry professionals across Quebec. Axel and Andrew also share insights on the growing importance of data, emerging topics such as industrial automation and data centers, and why bringing people together is becoming increasingly valuable in today's business environment.

Topics and timestamps

🏢 The origins of the platform and 35 years of industry coverage (00:01:03)

📰 How the magazine and podcast work together to share market stories (00:02:28)

🤝 Building a community of developers, owners and industry leaders (00:04:26)

📊 The role of listings, transaction reports and market data (00:07:02)

🏭 New industry trends including industrial automation and data centers (00:09:48)

🔍 Why transparency and accessible information matter in the market (00:11:35)

📈 Expanding the platform with new initiatives and partnerships (00:14:35)

🌐 Reconnecting people and companies across the industry (00:16:13)

🔗Connect with Andrew Cross

💼 LinkedIn: https://www.linkedin.com/in/andrew-cross-b931b61/?originalSubdomain=ca 🏢Espace Publications: https://www.e5pace.com/

👤Follow Axel Monsaingeon 💼 LinkedIn: https://www.linkedin.com/in/axel-monsaingeon-42577b28/ 📸 Instagram: https://www.instagram.com/axelmonsaingeon

🌐 Explore more resources 📊 Market guides, data, and advertising opportunities: https://www.e5pace.com/

La crise du logement s'intensifie à Montréal. Dans cet épisode, Axel Monsaingeon s'assoit avec Marilou Hudon-Huot, directrice du développement et de la location à la Société de développement Angus, pour analyser un modèle immobilier unique au Québec. Ensemble, ils discutent de la création de 1 000 logements abordables hors marché spéculatif, du financement public, de la revitalisation de quartiers complets comme Angus et Rimouski, et de la façon dont un OBNL peut préserver l'abordabilité à long terme tout en maintenant une forte performance immobilière.

Sujets et horodatages

🔹 Origine et mission de la Société de développement Angus (00:01:03)

🏗️ Reconversion des Shop Angus et création de 3 000 emplois (00:02:27)

🌱 Premier bâtiment industriel converti en bureau écologique au Canada (00:04:04)

🏘️ Immobilier comme levier de développement économique local (00:05:47)

💰 Modèle OBNL et financement hors marché spéculatif (00:07:14)

🏢 1 000+ logements abordables en développement au Québec (00:08:37)

🚍 Transport collectif et intégration urbaine (00:10:03)

📊 Taux d'occupation de 97 à 98 % en bureaux post pandémie (00:11:51)

🛍️ Stratégie de mix commercial local et non corporatif (00:12:15)

🏙️ Revitalisation à Pointe-aux-Trembles et Rimouski (00:13:56)

🤝 Consultation citoyenne et acceptabilité sociale (00:15:20)

🏘️ Crise du logement et préservation de la mixité urbaine (00:22:25)

🚧 Projets 2026 et expansion hors Montréal (00:24:18)

🔗Connectez-vous avec Marilou Hudon-Huot

💼 LinkedIn: https://www.linkedin.com/in/marilouhudonhuot/?originalSubdomain=ca 🏢Société de développement Angus: https://sda-angus.com/

👤Suivez Axel Monsaingeon 💼 LinkedIn: https://www.linkedin.com/in/axel-monsaingeon-42577b28/ 📸 Instagram: https://www.instagram.com/axelmonsaingeon

🌐 Explorez plus de ressources

📊 Guides de marché, données et opportunités publicitaires:https://www.e5pace.com/