Episode 388 features ESPN Vice President of Brand Strategy and Content Research Flora Kelly. In this podcast, Kelly explains her role at ESPN and how that informs the company; how her research team works; the macro trends she is seeing in sports in 2024; why college sports is continuing to soar; the incredible numbers for women’s college basketball; how young fans process sports; the enduring power of the NFL; how ESPN looks at gambling data, and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify, and more.
 
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ESPN data strategist Flora Kelly

The Sports Media Podcast with Richard Deitsch is a weekly show that features interviews with members of the sports media about their work, as well as roundtables with sports media reporters about television, digital, audio/radio, print, and other forms of media. You can read Richard’s work at The Athletic.

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Episode 396 of the Sports Media Podcast with Richard Deitsch features Sportsnet (Canada) anchor Evanka Osmak, the author of a new children’s book, “Ali Hoops!." The book encourages girls and boys to be involved in sports in any role regardless of skill level. In this podcast Osmak discusses the challenges of writing a children’s sports book; how to come up with characters and a story; the challenge of selling a children’s sports book; the fate of the sports television highlight show in 2024; how SportsCenter-like shows can stay relevant and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify, and more.
 
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How do you write a children’s sports book? The guest is Sportsnet (Canada) host Evanka Osmak

Episode 395 of Sports Media Podcast with Richard Deitsch features Lindsay Schanzer, NBC Sports’ senior producer of horse racing and its college football studio coverage. Schanzer will also co-produce the gymnastics coverage of the Paris Olympics. In this podcast, Schanzer discusses navigating appealing to the hard core horse racing fan and the far bigger audience of casual fans who watch one horse race per year; producing a sports event with an audience that is 50 percent female; how much attention gets placed on the morning-line Kentucky Derby favorite Fierceness; the biggest challenges before the show and then show day; a feature on the underdog story of Larry Demeritte, trainer of West Saratoga, among the Derby’s biggest long shots; the best cameras for the race; the challenges and opportunities of producing gymnastics for the Paris Olympics; the prospect of Simone Biles competing and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify, and more.
 
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How do you produce the Kentucky Derby as a television show?

Episode 394 of Sports Media Podcast features Molly Solomon, the executive producer & president of NBC Olympics production. In this podcast, Solomon discusses what a primetime Olympics show on a network should look like in 2024 when the results will already be known; the viewership declines for the Olympics and why Paris might change the fortunes of the event; how a network televises an Olympic ceremony with 100 boats floating down the River Seine; how things change for Solomon being in Connecticut as opposed to being in Paris; covering the Chinese swimming scandal story and the prospect of competitors refusing to compete against each other; what sport might pop beyond the traditional viewership sports; whether the hiring of Kelly Clarkson and Peyton Manning signifies a shift to more entertainment coverage; why a woman has not yet been the lead producer of a Super Bowl; whether gambling will one day be part of an Olympic presentation and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify, and more.
 
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How do you televise an Olympics in 2024?: The guest is NBC executive producer Molly Solomon

Episode 393 of Sports Media Podcast features Charlie Yook, NFL Network executive producer and the longtime point person for the network's NFL Draft coverage, and ESPN vice president executive production Seth Markman, who oversees all college football and NFL studio shows, including the NFL Draft. In this podcast, Markman and Yook discuss the growth of the NFL Draft; how the behind-the-scenes work for each production; why this NFL Draft is set up for big viewership; criticism of every pick being great; Detroit as a character in the broadcast; no longer seeing each other as competitors; Bill Belichik and Nick Saban appearing on ESPN platforms; the idea of a four-day Draft or the first rundown being split up over two nights, and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify, and more.
 
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They produce the NFL Draft: ESPN's Seth Markman and Charlie Yook of NFL Network

Episode 392 of the Sports Media Podcast features Mary Ormsby, the author of "World's Fastest Man*: The Incredible Life Of Ben Johnson." Ormsby worked at the Toronto Star for three decades where she was one of Canada's most acclaimed sports investigative reporters. In this podcast, Ormsby discusses her reporting on Ben Johnson and his race at the 1988 Seoul Olympics; how she approached re-reporting a story from more than 30 years ago; why there are many people who believe Johnson did not get due process in Seoul; how to market a book about an event that happened 36 years ago; what Ben Johnson is doing today; Johnson working with Diego Maradona in the early 1990s; Ormsby playing college volleyball at Ohio State in the early 1980s and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify, and more.
 
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ESPN data strategist Flora Kelly

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