70% of esports fans believe sponsorships are good for the gaming industry; however, that same percentage is unsatisfied with the quality of sponsorships at live events. There is a significant whitespace around experiential activation in esports, despite the fact that each event features a significant amount of passionate, highly engaged fans. With major trends that are now shaping the experiential story in esports – from Overwatch League Homestands to carnival experiences at the Fortnite World Cup – there are even greater brand opportunities that exist will exist in 2020. In this panel, we will explore the experiential opportunities in esports and how brands can succeed while reaching scalability during tentpole events.

Speakers:

Tatiana Tacca, Director of Esports, Momentum Worldwide

Stuart Lipson, Executive Director, Esports Ad Bureau

Joe Barnes, Director, Experiential Marketing, Anheuser-Busch InBev

Moderated By:

Rob Gonzales, Esports Host/Commentator