There are sports and then there are eSports. There’s traditional broadcasting and then there’s the internet. Twitch — the eSports and video-game and live-streaming website — represents the culmination of those new digital trends. But, with Twitch receiving 150 million monthly viewers, it’s hard to say that eSports and live-streaming video games are “trends” any longer. As the numbers suggest, they’re here to stay. And, for marketers and content creators, they’re also the future.

https://medium.com/latitude-elevates/esports-for-the-win-why-twitch-is-a-dream-come-true-for-marketers-content-creators-3ece5e0a9cec