How do digital titans build empires that rival the storytelling legacies of Disney and Marvel? In a world where attention is the ultimate currency, Riot Games has evolved beyond a single title to command a global audience of 215 million monthly players, turning a video game into a multi-billion dollar cultural ecosystem.

Join host Kelly Latimer on IC Your Trade 6 as she speaks with Alexa Ng, Commercial Partnerships & Business Development Lead at Riot Games. She takes you inside the deal room to reveal how Riot is following the Disney and Marvel playbook to build the most-watched esport on the planet and delivers the definitive blueprint for capturing the Gen Z market.

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