Realtors have long advocated  "location, location, location" as a path to investment  success. Fast forwarding  a few generations,  location intelligence applied to risk management is paying dividends well beyond real-estate and Esri is a world leader in this fascinating application  of geo-spatial information.  Esri business solutions leader Alex Martonik shares examples of businesses making improvements to  resilience and the bottom line  by combining  GIS, financial, technological and political data  into risk calculations. Mr. Martonik  also shares Esri's approach to "democratizing risk insights", helping solve the all to common problem of procuring buy-in.