The Idea Roastery

Essential Ingredients: Boiling Down Product Design Principles | E56


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Join Herman Martinus and Jason Forte in The Idea Roastery as they discuss the importance of product design and how it can help people get things done.

We explore the concept of affordability, the differences between physical and experiential design, and the idea of having an oversupply of features.

We then compare two popular task management tools, and two digital painting tools, to illustrate how design can make a product easier to use.

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    The Idea RoasteryBy Herman Martinus and Jason Forte