The Visionary VA Podcast

Essential Marketing Assets to Grow Your VA Business

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Tired of chasing leads and wondering where your next client will come from? In this episode, I’ll share how creating key marketing assets can help clients find you and position your VA business as the go-to choice.  

Marketing assets might sound overwhelming, but they’re vital tools that work for your business while you focus on what you do best. In this episode, I break down the five core marketing assets every VA business should have: a professional website, lead magnet, client success stories, social media presence, and consistent content. 

We’ll cover how these assets help attract your ideal clients, build authority, and create a consistent client pipeline. I’ll also share examples and practical tips to help you get started, highlight common mistakes to avoid, and explain why it's crucial to measure what’s working and adjust as you grow. 

Key Takeaways: 

    • Start with one or two key marketing assets and build from there - don’t try to do everything at once. 
      • A lead magnet can be a simple resource, like a checklist or guide, that adds value and grows your audience. 
        • Consistency in branding and messaging builds trust and positions you as an expert. 

          • Choose one marketing asset to focus on this month - whether it’s refreshing your website, creating a lead magnet, or sharing client success stories. Take the first step and make it count! 

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          The Visionary VA PodcastBy Holly Copsey