Your Sparkly Brand

Essential Marketing & Branding Advice For Artists w/Princess Etch

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We welcome Jane Labowitch aka Princess Etch on this episode of Your Sparkly Brand! Jane shares her experience working as a freelance Etch A Sketch artist and the journey that got her to where she is currently. She shares how she was able to pay off a $13,484.58 student loan within a month of going live on TikTok and making art. She also shares her experience working with our co-host, Megan, on her rebranding and website creation process and the amazing growth which her business has experienced and still experiencing as a result.

Jane is a full-time Etch A Sketch artist based in Maryland. She started playing with an Etch A Sketch when she was 4 and has never stopped! It’s been her full-time career since 2016.

How to connect with Jane…

Website: princessetch.com

TikTok: https://www.tiktok.com/@princessetch

YouTube: https://www.youtube.com/c/Princessetch

IG: https://www.instagram.com/princessetch/

Key points in this episode…

  • Meet Jane Labowitch aka Princess Etch.
  • Meg’s sparkly moment of the week.
  • Lauren’s sparkly moment.
  • Jane’s sparkly moment.
  • Introducing a new segment: Speak your mind
  • Jane’s business building journey.
  • Competitors in the Etch A Sketch niche and what differentiates Princess Etch from them.
  • Importance of branding to Jane’s business.
  • Origin of the name, “Princess Etch”.
  • Jane’s pivot from working with a particular type of audience to working with a different, more corporate audience.
  • How TikTok has helped Jane grow her business and how it helped her pay off her student loan totalling $13,484.58 in just 30 days.
  • Tips for people who wish to try TikTok live streams.
  • How livestreaming became a significant part of Jane’s income within a few months of working with Megan on her rebranding.
  • How Jane takes breaks off TikTok live streaming to ensure she puts on a better show when she returns.
  • How Jane strikes a balance between being an artist and having a business.
  • Jane’s advice to her younger business self.
  • Jane’s advice to people going into freelancing.
  • Megan’s advice to her younger self.
  • Lauren’s advice to her younger self.
  • Jane’s upcoming projects.
  • Where to find Jane online…

    •             Website: princessetch.com

                TikTok: https://www.tiktok.com/@princessetch

                YouTube: https://www.youtube.com/c/Princessetch

             IG: https://www.instagram.com/princessetch/

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    LET’S CONNECT

    Find Lauren at laurentassiagency.com or on Instagram

    Connect with Megan at megangersch.com, on TikTok, and Instagram

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    Your Sparkly BrandBy Megan Gersch & Lauren Tassi
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