Greg McKeown is a public speaker, leadership and business consultant, and author. He is the founder and CEO of THIS, Inc., a leadership and strategy design agency based in Silicon Valley. His book, Essentialism: The Disciplined Pursuit of Less, published in April 2014, is a business and self-help book that discusses how to lead a more meaningful and successful life. He and I discuss the principals of essentialism as he walks me through some priority setting exercises.