#4 | Market position refers to the value proposition your brand will occupy in the market, but more importantly, in the buyer’s mind. There are three main positioning areas to consider: budget, competitive, and luxury. Where does your business land?

Links:

• Airtable
• Klo Portfolios

Related Reading:

• Brand Aid by Brad VanAuken

Detailed show notes at studiobuilder.co/4

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