With so much competition in the yoga industry it’s more important than ever for teachers to develop a personal brand and to develop a following. 

Estee Lalonde has gone from recording videos on her bedroom floor in a small town in Canada to becoming a professional YouTuber, amassing an audience of over 1 million subscribers in the process.  In this podcast we discuss why you might want to start a YouTube channel and how you can get started, the pitfalls and benefits of being in the public eye, how to build an online community and Estee tells us how Yin yoga helps to keep her sane!

For more on Estee, visit www.esteelalonde.com or follow her on Instagram @esteelalonde.