Social media without a strategy is just posting and hoping.
In this video, I show you how to create a social media strategy step by step so you can move from random content to intentional, high-performing marketing.
We cover auditing your current content, setting clear goals, choosing the right platforms, defining your brand tone, and building a strong social media content strategy. I also break down content pillars, posting cadence, growth strategy, conversion funnels, and KPIs.
This will help you improve your digital marketing, Instagram marketing, and overall online marketing with a more strategic, inbound approach.
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*FREEBIE* Social Media Strategy template: https://canva.link/9gfya7oxpnuiiyz
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Chatpers
00:00 Intro
00:43 Brand Strategy versus Social Media Strategy
02:10 Audit
03:40 Brand Goals
05:20 Platforms
06:16 Brand Tone
07:20 Competitor Analysis
09:28 Persona Research
11:22 Content Pillars
12:33 Creative Direction
13:24 Content Formats
13:48 Posting Cadence
15:28 Growth Strategy
17:33 Conversion Funnel
19:15 KPIS
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Social Channels
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Business Inquiries: [email protected]
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*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency.