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Estelledia episodes
- Why You Need a Personal Brand in 2026
Why do you need a personal brand, and does it actually matter if you’re not an influencer?
In this video, I’m breaking down what a personal brand actually is, why people connect with people more than businesses, and how building your personal brand can help you create trust, opportunities and a stronger online presence.
You also don’t need to stick to one topic or have a huge following to get started. I’ll walk you through how to start building a personal brand from scratch and make it feel authentic to you.
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*Chapters*
00:00 Intro
00:30 What Is A Personal Brand
02:51 How People Connect With People
03:58 Builds Trust
05:01 You Don’t Need To Talk About Just One Thing
05:56 You Don’t Need A Huge Following
07:01 How To Start Your Personal Brand
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*Social Channels*
Instagram: / https://www.instagram.com/estelledia__/
TikTok: / https://www.tiktok.com/@estelledia_
Podcast: https://pod.link/1883307075
Business Inquiries: [email protected]
Personal Channel: https://www.youtube.com/@rosalietrann
------------------------------------
*RESOURCES*
*HOW I BECAME A SMM* : https://youtu.be/y5NmLnW53HM
*BECOME A SMM IN 30 DAYS* : https://stan.store/estelledia/p/become-a-smm-in-30-days
*FREE SMM GUIDE* : https://stan.store/estelledia/p/free-smm-guide
------------------------------------
*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency.
8 min - Charging More Doesn't Automatically Make You Premium
Just because you charge premium prices doesn’t mean you’re offering a premium service.
In this video, I’m talking about the difference between simply increasing your prices and actually building a service that justifies them.
We’ll also get into the ethics of pricing, especially when you’re new to an industry, and what actually makes clients feel like they’re paying for a premium experience.
Whether you’re a freelancer, social media manager, creator or service-based business owner, your pricing should reflect more than just what you want to charge.
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*Chapters*
00:00 Intro
00:21 Price Doesn’t Automatically Equal Value
02:38 Ethics
03:29 What Actually Makes A Premium Service
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*Social Channels*
Instagram: / https://www.instagram.com/estelledia__/
TikTok: / https://www.tiktok.com/@estelledia_
Podcast: https://pod.link/1883307075
Business Inquiries: [email protected]
Personal Channel: https://www.youtube.com/@rosalietrann
------------------------------------
*RESOURCES*
*HOW I BECAME A SMM* : https://youtu.be/y5NmLnW53HM
*BECOME A SMM IN 30 DAYS* : https://stan.store/estelledia/p/become-a-smm-in-30-days
*FREE SMM GUIDE* : https://stan.store/estelledia/p/free-smm-guide
------------------------------------
*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency.
6 min - Going Viral Is Overrated (Here’s What Actually Matters)
Going viral might feel like the ultimate goal on social media, but views alone don’t mean your content is actually working.
In this video, I talk about why virality can become a vanity metric, the problem with creating content purely for the algorithm, and why reaching the right audience matters more than reaching the biggest one.
Whether you're building a personal brand, business or social media presence, your content should have a purpose beyond getting views. Instead of constantly chasing viral content, it’s important to look at who you're reaching, what action they're taking and whether your content is helping you achieve your actual goals.
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*Chapters*
00:14 Vanity Metric
02:05 Who Are You Creating Content For?
04:02 Creating For The Algorithm
04:44 The Wrong Audience
05:18 Content Should Have A Purpose
06:14 Look Beyond The Views
06:38 Virality Isn’t Bad
------------------------------------
*Social Channels*
Instagram: / https://www.instagram.com/estelledia__/
TikTok: / https://www.tiktok.com/@estelledia_
Podcast: https://pod.link/1883307075
Business Inquiries: [email protected]
Personal Channel: https://www.youtube.com/@rosalietrann
------------------------------------
*RESOURCES*
*HOW I BECAME A SMM* : https://youtu.be/y5NmLnW53HM
*BECOME A SMM IN 30 DAYS* : https://stan.store/estelledia/p/become-a-smm-in-30-days
*FREE SMM GUIDE* : https://stan.store/estelledia/p/free-smm-guide
------------------------------------
*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency.
8 min - You Don’t Need to Quit Your Job to Be Successful
Should I quit my job to be successful? I don’t think quitting your 9–5 is the only path to success.
In this video, I’m sharing my own career history and why I believe you can build a business or side hustle while working full time. We’ll talk about having contingency plans, how keeping your job can actually provide more freedom, and why your career doesn’t have to define your entire identity.
If you’re thinking about a career change, trying to quit your 9 to 5, or figuring out how to be successful while balancing a job and side hustle, this video is for you.
Success looks different for everyone, and sometimes the best success mindset is recognising that you don’t have to follow what everyone else is doing.
------------------------------------
00:00 Intro
00:29 My History
02:25 Contingency Plans
04:00 Job Can Provide Freedom
04:34 Our Identity
------------------------------------
*Social Channels*
Instagram: / https://www.instagram.com/estelledia__/
TikTok: / https://www.tiktok.com/@estelledia_
Podcast: https://pod.link/1883307075
Business Inquiries: [email protected]
Personal Channel: https://www.youtube.com/@rosalietrann
------------------------------------
*RESOURCES*
*HOW I BECAME A SMM* : https://youtu.be/y5NmLnW53HM
*HOW TO FIND CLIENTS* : https://www.youtube.com/watch?v=8cRBtJ-MHAQ
*BECOME A SMM IN 30 DAYS* : https://stan.store/estelledia/p/become-a-smm-in-30-days
*FREE SMM GUIDE* : https://stan.store/estelledia/p/free-smm-guide
------------------------------------
*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency.
7 min - UGC Creator for Beginners: 5 Mistakes You NEED to Avoid
*RESOURCES*
*HOW I BECAME A SMM* : https://youtu.be/y5NmLnW53HM
*HOW TO FIND CLIENTS* : https://www.youtube.com/watch?v=8cRBtJ-MHAQ
*BECOME A SMM IN 30 DAYS* : https://stan.store/estelledia/p/become-a-smm-in-30-days
*FREE SMM GUIDE* : https://stan.store/estelledia/p/free-smm-guide
------------------------------------
Are you a new UGC creator making these mistakes?
If you're getting started with UGC, I'm breaking down 5 common mistakes I see beginner UGC creators make, from using generic hooks and making content all about yourself to obsessing over your portfolio instead of treating UGC like a business.
If you're wondering how to start UGC, build better content and actually grow as a UGC creator, these are the things I'd focus on first.
------------------------------------
*Chapters*
00:00 Intro
01:04 Generic Hooks
03:58 Content All About Themselves
05:30 Good Content = Pretty Content
07:05 Obsessing Over Portfolio
08:43 Forgetting UGC Is A Business
------------------------------------
*Social Channels*
Instagram: / https://www.instagram.com/estelledia__/
TikTok: / https://www.tiktok.com/@estelledia_
Podcast: https://pod.link/1883307075
Business Inquiries: [email protected]
Personal Channel: https://www.youtube.com/@rosalietrann
------------------------------------
*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency.
11 min - How to Get Your FIRST Client as a Social Media Manager
Trying to land your first social media management client but have no idea where to start?
In this video, I’m breaking down how to get clients as a social media manager, including where to actually find clients, reaching out to mutuals, using social media, cold emailing, freebies, positioning yourself and what to do when nothing seems to be working.
Whether you're starting from zero or trying to turn social media management into a freelance career, these are the strategies I'd focus on to land your first client.
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*Chapters*
00:00 Intro
00:25 Mindset Shift
01:22 What You Actually Need
02:12 Where Does Your First Client Come From
02:24 Mutuals
05:48 Social Media
07:46 Cold Emails
11:41 Freebies
13:26 Positioning
15:14 What To Do If Nothing Is Working
------------------------------------
*Social Channels*
Instagram: / https://www.instagram.com/estelledia__/
TikTok: / https://www.tiktok.com/@estelledia_
Podcast: https://pod.link/1883307075
Business Inquiries: [email protected]
Personal Channel: https://www.youtube.com/@rosalietrann
------------------------------------
*RESOURCES*
*HOW I BECAME A SMM* : https://youtu.be/y5NmLnW53HM
*HOW TO FIND CLIENTS* : https://www.youtube.com/watch?v=8cRBtJ-MHAQ
*BECOME A SMM IN 30 DAYS* : https://stan.store/estelledia/p/become-a-smm-in-30-days
*FREE SMM GUIDE* : https://stan.store/estelledia/p/free-smm-guide
------------------------------------
*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency.
18 min - 9 Client Red Flags You Should NEVER Ignore
Working with the wrong clients can cost you time, money and your sanity 😭
In this video, I’m breaking down the biggest client red flags I’ve learned to look out for when freelancing, from unrealistic expectations and scope creep to communication issues and clients who simply don’t respect your boundaries.
If you’re a freelancer, social media manager, UGC creator or service provider, these are the red flags worth spotting before you say yes to a client.
Subscribe for more freelancing, social media marketing, UGC and business tips 🤍
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*Chapters*00:00 Intro
00:32 Do Not Respect Boundaries
01:02 Everything is Urgent
01:29 Unrealistic Expectations
02:12 Budget Doesn’t Meet Expectations
02:34 Scope Creep
03:36 Do Not Respect Expertise
04:08 Avoid Contracts/Payment Issues
04:35 Future Opportunity Promise
05:57 Explaining Your Worth
06:43 Good Relationships With Clients
------------------------------------
*Social Channels*
Instagram: / https://www.instagram.com/estelledia__/
TikTok: / https://www.tiktok.com/@estelledia_
Podcast: https://pod.link/1883307075
Business Inquiries: [email protected]
Personal Channel: https://www.youtube.com/@rosalietrann
------------------------------------
*RESOURCES*
*HOW I BECAME A SMM* : https://youtu.be/y5NmLnW53HM
*HOW TO FIND CLIENTS* : https://www.youtube.com/watch?v=8cRBtJ-MHAQ
*BECOME A SMM IN 30 DAYS* : https://stan.store/estelledia/p/become-a-smm-in-30-days
*FREE SMM GUIDE* : https://stan.store/estelledia/p/free-smm-guide
------------------------------------
*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency.
8 min - The Truth About Becoming a Social Media Manager (What No One Tells You)
Thinking about becoming a social media manager? Here’s what no one really tells you about working in social media management.
I’m sharing the realities of the business side, scope creep, difficult clients, endless revisions, managing expectations, the day-to-day workload, skills you actually need and the mindset that comes with being a social media manager.
If you’re looking into social media management for beginners or wondering how to become a social media manager, this is everything I wish more people talked about before getting started.
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*Chapters*
00:00 Intro
00:38 The Business Side
01:25 Scope Creep
02:33 Business Seasonality
03:58 The Realities of Working With Clients
05:49 Clients Wanting to Approve Everything
06:65 Managing Client Expectations
08:04 When The Client Changes Their Mind After Approval
08:34 Revisions Can Be Never ending
09:22 Clients Saying You Are Not Worth Your Price
10:19 The Day To Day
11:07 SMM Can Be Isolating
11:28 The Skills Gap
13:17 The Mindset
14:10 Outro
------------------------------------
*Social Channels*
Instagram: / https://www.instagram.com/estelledia__/
TikTok: / https://www.tiktok.com/@estelledia_
Podcast: https://pod.link/1883307075
Business Inquiries: [email protected]
Personal Channel: https://www.youtube.com/@rosalietrann
------------------------------------
*RESOURCES*
*HOW I BECAME A SMM* : https://youtu.be/y5NmLnW53HM
*HOW TO FIND CLIENTS* : https://www.youtube.com/watch?v=8cRBtJ-MHAQ
*BECOME A SMM IN 30 DAYS* : https://stan.store/estelledia/p/become-a-smm-in-30-days
*FREE SMM GUIDE* : https://stan.store/estelledia/p/free-smm-guide
------------------------------------
*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency.
16 min - How to Price Social Media Management Services + Scale to $5K/Month
Want to know how to price social media management services without undercharging yourself?
In this video, I’m breaking down social media marketing pricing, how I structure three-tier packages, setup fees, monthly retainers and project packages, plus how you can start scaling towards $5K/month.
Whether you’re a beginner social media manager, freelancer or building your own social media marketing agency, I’ll also cover when to raise your rates and how to package your services in a way that actually makes sense for you and your clients.
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00:00 Intro
00:27 Mindset Shift
01:33 The Three Tier Social Media Packages
02:03 Setup Packages
04:10 Month Retainer
07:39 Scaling To 5K
08:21 Project Packages
12:05 Raising Your Rates
------------------------------------
*Social Channels*
Instagram: / https://www.instagram.com/estelledia__/
TikTok: / https://www.tiktok.com/@estelledia_
Podcast: https://pod.link/1883307075
Business Inquiries: [email protected]
Personal Channel: https://www.youtube.com/@rosalietrann
------------------------------------
*RESOURCES*
*HOW I BECAME A SMM* : https://youtu.be/y5NmLnW53HM
*HOW TO FIND CLIENTS* : https://www.youtube.com/watch?v=8cRBtJ-MHAQ
*BECOME A SMM IN 30 DAYS* : https://stan.store/estelledia/p/become-a-smm-in-30-days
*FREE SMM GUIDE* : https://stan.store/estelledia/p/free-smm-guide
------------------------------------
*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency.
15 min - I Finally Got Monetized on Facebook + My 2 Month Earnings 💰
I finally got monetized on Facebook and I'm sharing exactly how much I earned in my first 2 months. If you're wondering how Facebook monetization works, the requirements, and whether it's worth it for creators, this video is for you.
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*Chapters*
00:00 Intro
00:46 The Requirements
02:36 Why I don’t meet the requirements
03:22 How Did I get Monetised?
04:13 How Much Did I Make?
06:24 My RPM
------------------------------------
*Social Channels*
Instagram: / https://www.instagram.com/estelledia__/
TikTok: / https://www.tiktok.com/@estelledia_
Podcast: https://pod.link/1883307075
Business Inquiries: [email protected]
------------------------------------
*RESOURCES*
*HOW I BECAME A SMM* https://youtu.be/y5NmLnW53HM
*FREE SMM GUIDE* : https://stan.store/estelledia/p/free-smm-guide
*BECOME A SMM IN 30 DAYS* : https://tinyurl.com/30daysmm
------------------------------------
*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency.
9 min
About Estelledia
From the publisher's feed
The Estelledia Podcast is where we break down social media, content creation, and online business in a way that is simple and practical.
This podcast is designed for creators, aspiring social media managers, and anyone interested in building a career online. We talk about how social media actually works, how to grow as a creator, how to find clients, and what it really takes to build a business in the digital space.
Each episode explores topics like content strategy, the creator economy, social media trends, and the realities of running an online business.