*BECOME A SMM IN 30 DAYS* https://tinyurl.com/30daysmm 

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If you've been thinking about becoming a social media manager but have no idea where to start, this is the video for you. Social media management is one of the most in-demand skills right now and the best part is you don't need a degree or years of experience to get going.

In this video I walk you through everything from what social media management actually looks like day to day, how to learn the basics, choosing your niche, building your offers, finding clients and setting boundaries that protect your time. This is the full picture, no fluff.

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*Chapters*

00:00 Intro

01:01 Why You Should Be A Social Media Manager 

03:35 What We Do

04:42 What We Aren’t

05:50 Learn The Basics 

08:29 Niche 

09:27 Business Page 

10:14 Offers

13:07 Findings Clients 

14:06 Boundaries

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*Social Channels*

Instagram:   / https://www.instagram.com/estelledia__/  

TikTok:   / https://www.tiktok.com/@estelledia_

Business Inquiries: [email protected]

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*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency. 

Social media without a strategy is just posting and hoping.

In this video, I show you how to create a social media strategy step by step so you can move from random content to intentional, high-performing marketing.

We cover auditing your current content, setting clear goals, choosing the right platforms, defining your brand tone, and building a strong social media content strategy. I also break down content pillars, posting cadence, growth strategy, conversion funnels, and KPIs.

This will help you improve your digital marketing, Instagram marketing, and overall online marketing with a more strategic, inbound approach.

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*FREEBIE* Social Media Strategy template: https://canva.link/9gfya7oxpnuiiyz

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Chatpers

00:00 Intro

00:43 Brand Strategy versus Social Media Strategy 

02:10 Audit

03:40 Brand Goals

05:20 Platforms

06:16 Brand Tone

07:20 Competitor Analysis 

09:28 Persona Research 

11:22 Content Pillars 

12:33 Creative Direction

13:24 Content Formats

13:48 Posting Cadence 

15:28 Growth Strategy 

17:33 Conversion Funnel

19:15 KPIS

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Social Channels

Instagram:   / https://www.instagram.com/estelledia__/  

TikTok:   / https://www.tiktok.com/@estelledia_

Business Inquiries: [email protected]

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*DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency. 

Marketing can get overwhelming fast when you’re balancing content, strategy, admin, and client work.

In this video, I share how you can use ChatGPT as a marketer to boost productivity, stay consistent, and reduce the mental load that comes with running or working in a marketing business.

I walk through how I use it for time blocking, admin tasks, content creation, repurposing, and strategic thinking so you can get more done without feeling burnt out.

If you’re a social media manager, content creator, or working in marketing, this will help you build a workflow that actually supports you.

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00:00 Intro

00:36 Marketing Can Be Draining

01:29 Time Blocking

03:02 Admin Work

03:43 Preventing Creative Burnout 

04:42 Goal Setting & Strategic thinking

05:16 Brand Identity 

06:41 Repurposing 

08:00 Easier To Start A New Task

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Social Channels

Instagram:   / https://www.instagram.com/estelledia__/  

TikTok:   / https://www.tiktok.com/@estelledia_

Business Inquiries: [email protected]

If you constantly feel like you’re behind in business, this is probably why.

Comparison is one of the biggest things that slows your growth, especially online where you’re only seeing the highlight reel. In this video, I talk about why comparing yourself to others is holding you back and how to shift your mindset.

I go through how everyone is at different stages, why your business is not the same as anyone else’s, and how pressure builds when you focus on where you “should” be instead of where you are.

Your progress matters more than your current position.

This is about focusing on your own growth, learning at your own pace, and defining what success actually looks like for you.

If you’ve been feeling stuck or behind, this will help you reset.

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Chapters

00:00 Intro

01:48 Comparison Online 

03:28 Different Stages 

04:57 Growth

06:08 Pressure

07:13 Your Business Isn’t The Same 

08:28 Progress Over Current Position 

09:34 Learning 

10:32 What Is Your Success

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Social Channels

Instagram:   / https://www.instagram.com/estelledia__/  

TikTok:   / https://www.tiktok.com/@estelledia_

Business Inquiries: [email protected]

If you’re scared to start creating content, you’re not alone. Fear is a normal part of putting yourself out there.

In this video, I talk through the real fears that stop people from becoming content creators. Fear of judgement, looking cringe, not being good enough, and feeling like no one will watch.

The truth is, everyone starts here.

I also go into the mindset shifts that helped me move past it, including how to stop comparing yourself and how to detach from your content so it doesn’t feel so personal.

If you’ve been holding back, this is your sign to just start.

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Chapters

00:00 Intro 

00:37 Fear Is Normal

02:00 Fear Of Judgement 

02:48 Fear Of Looking Cringe

04:05 Fear Of Being Not Good Enough 

05:04 No One Would Watch Your Content 

05:39 Comparison

06:21 Mindset 

07:05 Detach Yourself From Your Content

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Social Channels

Instagram:   / https://www.instagram.com/estelledia__/  

TikTok:   / https://www.tiktok.com/@estelledia_

Business Inquiries: [email protected]

If you’ve ever wondered how to become a social media manager, this is my journey into social media marketing and how I turned it into a career.

I started off blogging on WordPress in the beauty space, then moved into running a foodie blog. Through that, I built content creation skills and eventually transitioned into UGC. That’s when I really saw the power of social media and the impact it can have on businesses.

From there, I stepped into social media management and eventually started my own agency, Estelledia.

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Chapters

00:00 Intro 

00:27 The Beginning 

02:41 Foodie Vlog 

04:28 Skills

05:19 UGC

06:39 UGC Learnings 

07:04 Estelledia 

10:35 Why This Matters 

11:11 My Advice 

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Social Channels

Instagram:   / https://www.instagram.com/estelledia__/  

TikTok:   / https://www.tiktok.com/@estelledia_

Business Inquiries: [email protected]

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Social media is constantly evolving, and staying ahead of trends is key to growing online in 2026.

In this video, I break down the biggest social media trends shaping the industry right now. From the continued rise of short form content to the shift towards search based content, personal brands, and authentic storytelling, these are the trends every brand, creator, and social media manager needs to understand.

I also cover the growth of the creator economy, the importance of building community, and how AI tools are changing the way we create and manage content.

If you want to stay relevant and build a strong presence online, these are the trends you need to pay attention to.

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Chapters

00:00 Intro

00:34 Short Form Content 

02:00 Search Engine

03:22 Personal Brands

06:05 Authentic Content 

07:37 Creator Economy 

08:32 Community

09:52 Ai Tools

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Social Channels

Instagram:   / https://www.instagram.com/estelledia__/  

TikTok:   / https://www.tiktok.com/@estelledia_

Business Inquiries: [email protected]

Starting a social media management business sounds exciting from the outside, but there are a lot of realities that people do not talk about.

In this video I share everything I wish I knew before starting my social media management business. From managing the entire workload yourself, to dealing with inconsistent income, finding clients and learning how important clarity and systems are when running your own business.

I also talk about mindset, imposter syndrome and the different stages you go through as you grow your business. Social media can make entrepreneurship look glamorous, but the truth is that building a business takes time, resilience and learning through experience.

This video is not meant to discourage anyone from starting. Instead it is here to give an honest perspective so you can go into your business journey with realistic expectations and better preparation.

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Chapters

00:00 Intro

00:36 Everything I Wish I knew 

02:02 You Have To Take On The Whole Work Load 

04:00 Inconsistent Income 

06:06 Clients Aren’t Guaranteed

07:26 Clarity Is Key

08:58 Social Media Is Fake

11:16 Opportunities 

13:12 Different Versions Of Yourself

13:56 Setting Up Systems 

14:50 Imposter Syndrome 

16:16 Mindset

17:42 What I Would Do Differently

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Social Channels

Instagram:   / https://www.instagram.com/estelledia__/  

TikTok:   / https://www.tiktok.com/@estelledia_

Business Inquiries: [email protected]

In this video I share my honest review of the DJI Osmo Nano after testing it as a content creator.

The camera itself is genuinely impressive for how compact and portable it is. It is lightweight, easy to carry around and great for capturing everyday moments without needing bulky equipment. If you are someone who wants a simple camera for travel, personal memories or casual filming, this could be a great option.

However, after testing it for my own content workflow, I realised it is not quite the right fit for how I create content. While it works well for casual users, creators who rely heavily on advanced features or specific filming setups may find it limiting.

This review is not about saying the camera is bad. It is more about explaining who this camera is best suited for and sharing my honest experience using it.

If you are considering buying the DJI Osmo Nano, hopefully this video helps you decide whether it fits your needs.

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Chapters

00:00 Intro

00:29 Camera Quality

01:49 Size & Weight

02:43 Battery Life

03:47 Audio Quality 

04:38 Who the camera isn’t for

05:34 Who the camera is great for 

06:24 Camera Support

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Social Channels

Instagram:   / https://www.instagram.com/estelledia__/  

TikTok:   / https://www.tiktok.com/@estelledia_

Business Inquiries: [email protected]

If you constantly struggle with what to post, content pillars might be the missing piece in your social media strategy.

In this video I break down exactly what content pillars are, why every brand and creator needs them, and how you can create your own so content creation becomes easier and more strategic.

Whether you are a business owner, social media manager, or content creator, content pillars will help you stay consistent, build authority and grow your audience online.

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Chapters 

00:00 Intro

00:46 What Are Content Pillars?

01:16 Generic Content Pillars

02:35 Custom Content Pillars 

02:57 Generic Content Pillars Aren’t Enough 

03:41 Creating Custom Content Pillars

07:46 How Content Pillars Help Content Creation 

09:30 How Many Content Pillars Should You Have 

10:12 My Own Content Pillars

12:43 Common Mistakes 

14:22 Feeling Stuck

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Social Channels

Instagram:   / https://www.instagram.com/estelledia__/  

TikTok:   / https://www.tiktok.com/@estelledia_

Business Inquiries: [email protected]