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As a flooring and tile expert, Ken Ballin discusses the topic of estimates in this episode. He highlights that communication is crucial when it comes to estimating a project. This involves understanding the customer's needs and requirements and being transparent about the costs associated with the project. Ken also emphasizes the importance of knowing your numbers and being confident in your pricing.

When it comes to the format of the estimate, Ken believes that it should be detailed enough to cover all aspects of the project, but not overly complicated. The estimate should include a clear breakdown of the costs, including materials and labor, and any additional fees that may apply. He also suggests including a section for potential add-ons or changes that may arise during the project, along with their associated costs.

Ken and the host also discuss the benefits of providing itemized estimates versus a total sum only. Ken explains that itemized estimates can help build trust with customers by showing transparency in the pricing breakdown. However, he also notes that some customers may prefer a total sum only estimate for simplicity.

Overall, Ken stresses that estimates are a vital part of winning a project and that taking the time to understand the customer's needs and being transparent in pricing can help build a strong customer base.

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