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Título: Estrategias de Producto [Product Strategies]

Autor: Juan Alejandro Gutierrez Hurtado

Narrador: Juan Alejandro Gutierrez Hurtado

Formato: Abridged

Duración: 57 mins

Idioma: Español

Fecha de publicación: 05-10-06

Editor: Yoyo USA, Inc

Calificaciones: 1 de 5 de 1 votos

Categorías: Fiction, Contemporary

Resumen del editor:

In this audiobook you will find a concrete, agile, and practical analysis of the basic strategies that can be implemented in the efficient administration of a product, taking as a fundamental base the knowledge of each one of the attributes and characteristics of a product. The topics that are analyzed are: marketing fundamental concepts, trends of the new millennium, product administration, definitions of a product, product classification, product features (content, marking, packaging, price, etc.), its managing, and strategies.