This week, in the Enterprise News: Vanta raises a $110M Series B to automate SOC 2, ISO, PCI and other compliance efforts Immuta raises a $100M Series E for secure data access (an everything-old-is-new-again market that’s exploding) Perimeter 81 raises $100M Series C and becomes a unicorn - You get a VPN! I get a VPN! Everyone gets a VPN! Over a dozen other vendors raise funding! IBM acquires EASM vendor, Randori Another Azure vulnerability allowing tenancy escapes Microsoft’s Purview goes beyond DLP and gets into the pre-crime business Half a dozen cybersecurity vendor layoff announcements! We discuss the controversy around Rob Lee’s involvement with developing federal standards for critical infrastructure protection and we say farewell (and good riddance) to Internet Explorer… but not really Then, after the news, we’re going to air some segments recorded at the RSA conference last week.

 

We will cover high level winning strategies in cybersecurity marketing. The do's and don'ts for our specific industry and key factors of success in a go to market strategy.

Segment Resources: https://cybersecuritymarketingsociety.com/podcast/

https://insight.cybersecuritymarketingsociety.com/survey2021?_gl=1*1wcqhp6*_ga*MTg4ODExOTY2Ny4xNjU0MTc1NDM3*_ga_GS9X0J5FZC*MTY1NDE3NTQzNi4xLjEuMTY1NDE3NTU3MC4w&_ga=2.81844830.933834121.1654175437-1888119667.1654175437

 

Two important shifts over the last two years transformed what we once knew as an on-premise ecosystem into a global system accessible from anywhere. One is remote work, which began as a temporary measure to get us through the early days of the pandemic and has since become the norm. The other is cloud adoption, which was mainstream even before the pandemic, but has seen another bump in the last two years. As a result, the internet has become the new corporate network. Where do we go from here? This segment is sponsored by Perimeter 81. Visit https://securityweekly.com/perimeter81 to learn more about them!

 

Phishing attacks are increasingly focused on new vectors such as social media, business collaboration apps, and text messages. These vectors generally lack any protection for the end user. How can we protect against these attacks that are increasingly leading to costly breaches? This segment is sponsored by Pixm. Visit https://securityweekly.com/pixm to learn more about them!

 

Employee turnover is the biggest threat to any organization's IP. Nearly 60% of employees move to a new company within similar fields (think: competitors) and are using collaboration technology to take sensitive data at an alarming rate. Code42's Joe Payne will discuss how Insider Risk Management addresses data loss in a volatile job market while still enabling collaboration. This segment is sponsored by Code42. Visit https://securityweekly.com/code42 to learn more about them!

 

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Show Notes: https://securityweekly.com/esw277