Launching a brand new product is no easy feat and even more so when that product is something that doesn't even have any comparable competition to match. Now you have to educate the market as well as make sales. Even with those hurdles the guys at Innovative Lifestyles have done amazingly well! Their product has fantastic reviews, good reorder rates, had a very successful campaign on Indiegogo and is promoted by many in the natural remedies market. All that's left now is to let the rest of the world know what they've been missing! Very cool interview with a ton of good tips for anyone going down the same road.