In the old days SEO was easy and pay per click ads were cheap. I miss the old days. Now, things are different and if you want to have a great supply of interested and ready to buy leads you need a content marketing strategy to funnel people into your site. Fortunately, there are experts like Eric Siu who can help make sense of all the options and come up with an overall strategy that will help your business without sucking up all your time. I came away a lot smarter from my conversation and with a much more focused to do list for my own content marketing efforts and I'm sure you will, too.