Starting a great business is as simple as identifying a pain point in the market and stepping in to provide a compelling solution. In the case of Armando and AdEspresso, it just so happened the pain point they found was part of the billion user Facebook phenomenon and as a result their sales took off like the rocket they strapped themselves onto. He shares with the process they went through sa well as some gret tactical Facebook advertising tips and why it can be such a great platform for building any business as long as you understand it and use it the right way. We also covered his path to being a founder, content marketing and general entrepreneurship topics in a fun and informative thirty minutes.