There is a ton of competition in just about every niche out there and the only way to stand out and get seen and heard is to differentiate yourself by owning a small segment of the market you're in. In my conversation with Greg we cover how to find that voice and figure out how to stick out from the crowd in a way that is going to make the key difference for your business. If you own a certain niche in the minds of your customers not only will you grow faster and find it easier to attract new customers but you will also not have to compete on price and you won't be as vulnerable to new competition coming into the space. Any business can do it you just have to make the effort to discover what yours is going to be.