I love this story because it is such a pure tale of coming up with a brainstorm for an idea one day and turning it into a product and turning that into a product line and then continuing on to a type of success orders of magnitude greater than ever imagined. Noah of istabilizer.com did just and tells us exactly how in this episode. He came up with his own design, found a factory to make it and built it from there into a large and now globally reaching brand across three related niches. It is an inspiring story, all the more so because it features an accidental entrepreneur and one who did it all on his own.