There is no shortage of competition in the small business world and being able to stand out is a constant challenge. If you are a small business selling something that many others in your area also sell the challenge can be compounded that much further. In today's podcast I chat with Kevin who digs in deep on how to break out of the mold and find your own voice. He also talks about how to flip the gratitude switch, the subject of his new book. This is a new way of dealing with employees, customers, vendors and even friends and family that will vastly improve your interactions and the way they in turn react and treat you back. Powerful stuff from an experienced entrepreneur!