Robbie Baxter is an expert on creating recurring revenue subscription based business models and is here to change the current thinking about what kinds of businesses can use these models. There is a lot to love about this kind of business not the least of which is predictable revenue, higher valuations, bigger lifetime customer value and more referral sales opportunities. In this episode we talk about how this kind of model can be applied to any kind of business, the pros and cons of various approaches and the few cases where this kind of model may not be a great fit. Great conversation and one to consider for just about any business looking to up its game and improve cash flow.