After years of experience in the industry working for others, Matt Vaadi decided to go out on his own in the HR and payroll industry. He knew the pain points, the sales pitches and the customer needs and he knew he could blow the existing competition out of the water. Having a background in the industry you plan to conquer is a huge asset and then focusing on a profitable niche segment gives you great marketing ROI. By putting the two together you get fast growth and terrific performance as Matt explains in our interview.