Getting mentioned in the press is worth way more than advertising- not just because you don't have to pay for it but also because the credibility factor is much higher. Brittany from At Large PR shares how to go about it as a small business, even if you aren't in a particularly sexy industry or on that usually gets into the news. We also talk public speaking, LinkedIn and writing books. The good news is there are lessons any small business owner, startup or entrepreneur can take and use even if they can't afford a PR agency and without spending a ton of time on it.