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eTail Built a 25-Year Legacy in E-Commerce Events | Chet Silverman
Brent Peterson sits down with Chet Silverman, aka Mr. eTail, the Director of Sponsorships at eTail. With 25 years in the e-commerce conference space, Chet shares stories from the early dot-com crash days, how he convinced Google to exhibit before they were a household name, and why conferences remain the best way to connect with retail executives in a post-COVID world. He also breaks down the current AI startup boom and predicts where the technology is heading.
Chapters
- 00:00 - Meet Mr. eTail: Chet's origin story and joining eTail after the dot-com bust
- 01:05 - The evolution of e-commerce technology over 25 years
- 01:59 - Cold-calling Google and convincing them to sponsor eTail Boston
- 03:07 - The rise and fall of hot tech categories: CRM, mobile shopping, social commerce
- 03:56 - Watching companies grow up at eTail, from startups to acquisitions
- 05:12 - The AI explosion and why it will follow the mobile shopping pattern
- 06:15 - Why companies should sponsor eTail and how COVID changed B2B sales
- 07:23 - Quality vs. quantity: the 50/50 retailer-to-vendor ratio
- 07:56 - Strategic timing: Palm Springs in February, Boston in August
- 09:08 - eTail as a community and kicking off the e-commerce conference season
Key Takeaways
- eTail maintains a rare 50/50 ratio of retailers to solution providers
- COVID made conferences essential since decision-makers now work from home
- AI will eventually become a standard feature from every retail tech vendor, not a standalone category
- eTail actively supports startups by offering free passes to help them enter the ecosystem
- Palm Springs kicks off the e-commerce season; Boston is the last stop before holiday lockdown
Guest Info
Chet Silverman - Director of Sponsorships, eTail
Known as Mr. eTail | 25 years in e-commerce events
This has been produced in cooperation with Content Cucumber
https://www.contentcucumber.com/
Follow Talk Commerce on your favorite platform:
- YouTube: https://www.youtube.com/@talkcommerce
- Bluesky: https://bsky.app/profile/talkcommerce.bsky.social
- Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-commerce/id1561204656
- Spotify: https://open.spotify.com/show/7Alx6N7ERrPEXIBb41FZ1n
- Twitter: @talkingcommerce
- LinkedIn: https://www.linkedin.com/company/talk-commerce
- Facebook: https://www.facebook.com/talkingcommerce
- Website: https://talk-commerce.com/
View all episodes
By Brent W. Peterson
5
2626 ratings
Brent Peterson sits down with Chet Silverman, aka Mr. eTail, the Director of Sponsorships at eTail. With 25 years in the e-commerce conference space, Chet shares stories from the early dot-com crash days, how he convinced Google to exhibit before they were a household name, and why conferences remain the best way to connect with retail executives in a post-COVID world. He also breaks down the current AI startup boom and predicts where the technology is heading.
Chapters
- 00:00 - Meet Mr. eTail: Chet's origin story and joining eTail after the dot-com bust
- 01:05 - The evolution of e-commerce technology over 25 years
- 01:59 - Cold-calling Google and convincing them to sponsor eTail Boston
- 03:07 - The rise and fall of hot tech categories: CRM, mobile shopping, social commerce
- 03:56 - Watching companies grow up at eTail, from startups to acquisitions
- 05:12 - The AI explosion and why it will follow the mobile shopping pattern
- 06:15 - Why companies should sponsor eTail and how COVID changed B2B sales
- 07:23 - Quality vs. quantity: the 50/50 retailer-to-vendor ratio
- 07:56 - Strategic timing: Palm Springs in February, Boston in August
- 09:08 - eTail as a community and kicking off the e-commerce conference season
Key Takeaways
- eTail maintains a rare 50/50 ratio of retailers to solution providers
- COVID made conferences essential since decision-makers now work from home
- AI will eventually become a standard feature from every retail tech vendor, not a standalone category
- eTail actively supports startups by offering free passes to help them enter the ecosystem
- Palm Springs kicks off the e-commerce season; Boston is the last stop before holiday lockdown
Guest Info
Chet Silverman - Director of Sponsorships, eTail
Known as Mr. eTail | 25 years in e-commerce events
This has been produced in cooperation with Content Cucumber
https://www.contentcucumber.com/
Follow Talk Commerce on your favorite platform:
- YouTube: https://www.youtube.com/@talkcommerce
- Bluesky: https://bsky.app/profile/talkcommerce.bsky.social
- Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-commerce/id1561204656
- Spotify: https://open.spotify.com/show/7Alx6N7ERrPEXIBb41FZ1n
- Twitter: @talkingcommerce
- LinkedIn: https://www.linkedin.com/company/talk-commerce
- Facebook: https://www.facebook.com/talkingcommerce
- Website: https://talk-commerce.com/