Ethan Ewing, CEO of ProPair, joins the show to discuss best practices around Lead Distribution. ProPair specializes in matching the right salesperson with the right consumer to achieve the highest probability of success and the best customer (and employee) experiences possible. ProPair's platform replaces outdated manual processes with data-driven lead assignments that result in more closes and better performance for all loan officers. In this episode, we talk about the Art vs Science as it relates to Lead Distribution and how you're taking a major gamble if you're not using sophisticated technology to distribute your leads. We also spend time reminiscing about the Connect to Convert conference in Boston as well as the upcoming 1st annual Lead Generation World conference where we'll both be joining the stage together again.