This week we are joined by an artist and label owner who has been synonymous with pioneering his own genre, ethereal techno. His name is Soul Button and he runs the Steyoyoke label. In the words of the label, “ethereal techno is melodic techno with intelligence, powering the mind, body, and soul. The sound is characterized by its uplifting poetic nature, yet has an edge, giving it a unique imprint. It resonates deeply and fills the soul with immense positivity, all the while feeding the imagination and expanding the mind.”

So tomorrow we expand our minds by going deeper with Soul Button about his creative process, the impact the genre has had on the music scene, and his reflections of the sacrifices he's had to make to run not just 1 but 3 well-known labels in dance music. More on Steyoyoke at https://www.steyoyoke.com/

Key Lessons:

• Quality over quantity - the caliber of a project is far more important than the volume
• Always stay true to yourself and your mission because there are very few who will stay true to both
• The authentic human is the one who has the ultimate creative power in an increasingly standardized world 

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➤ Credits:

Audio: Mountains of the Moon - NINJA (unreleased)

Videography: George Kelly

Producer: Farah Nanji

Co-Executive Producer: Robert Heffer

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