In this episode of BetterTech, host Umair Javed sits down with Dr. Eva Marie Muller-Struler, Partner and Chief Data Scientist at EY, to unpack the evolving role of AI across industries and geographies. With experience leading AI initiatives at IBM and EY, Eva offers a practical lens on the challenges of bias, hallucination, and low ROI in enterprise AI deployments. She explores how MENA is leapfrogging traditional models through bold investments and ethical frameworks, and shares why startups must go niche to compete in a crowded space. From agentic AI to data strategy, this episode is a must-listen for anyone serious about AI-led transformation.