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This episode comprehensively explores ethical consumerism and its frequent counterpart, greenwashing. It details the historical context of consumer activism, examines key ethical labels and their limitations, and analyses the strategies companies use to mislead consumers. The text also considers the role of consumers in driving change, highlighting the need for both individual action and systemic reform through stronger regulations and corporate accountability. Finally, it offers practical tips for consumers to make more informed purchasing decisions and advocates for a combined approach involving consumers, corporations, and governments to achieve genuine sustainability.

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