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This episode is all about a topic that isn't regularly talked about, but is extremely important and shouldn't be overlooked: inclusive and ethical marketing. I talk with Kristen Kubik, Inclusive Marketing Consultant, about how we can market ourselves to show that we are a safe space and inclusive to all.

Have you ever invested a lot of money in a program or a coach that turned out to be just a copy/paste of everything else out there? Most marketing is targeted toward the "Average Joe," which is outdated and not representative of the real world at all. As a business owner, we need to remember that every customer and client has different backgrounds, needs, learning preferences, and lifestyles.

We go into depth about:

• What leads to true growth that is sustainable.
• How to grab people's attention quickly (and authentically).
• What you should focus on instead of pain points.
• The value of diversifying your social media and your external world.
• Dealing with adult bullies and trolls.
• How to reframe your ideal client so marketing becomes easier and fun.

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Connect with Kristen:
@kristenunfiltered

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Episode Music: WatR
Special thanks to my OBM, Andrea: thevirtualalchemist.com