Let's be honest - most service providers hate having to work on their own marketing because the truth is that they'd rather be doing their craft - whether that's a coach who would rather be guiding her clients, a lawyer who wants to work on her next case, even a marketer who wants to help others become more visible, marketing can feel like work.

Especially if the tactics aren't aligned with how you're showing up as a service provider. In fact old marketing tactics focused on fear and scarcity and manipulation. And for many that doesn't feel good. Which is why when I heard what copywriter and consultant and launch master Ry Schwartz was up to with ethical launch strategies, I had to have him on to talk about it. I'm a huge fan of what he's up to because it's really all about connection, integrity and using your strengths to sell.

This is a powerful episode for anyone who is looking to market your business a way that feels more aligned with who you are and want to be.