Welcome back to another episode of Process to Profitability! Get ready to dive into the world of ethical launching in online businesses with the incredible Nikki Traylor. We'll be discussing the importance of building sustainable businesses, the pitfalls of unethical practices, and how to align our values with our audience when it comes to launching. From understanding the principles and emotions involved in a launch to standing out in a saturated space, we'll cover it all. So grab your favorite beverage, sit back, and get ready to learn how to build a business that not only brings in profit but also respects and nurtures your audience. Let's jump in!

Timestamps:

• [00:02:14] Meet Nikki

• [00:07:33] Launch tactics that may seem unethical

• [00:09:22] Choose your tactics based on your values and your audience

• [00:14:15] Ethical launching is good for business

• [00:17:55] How to align your launch with your business values

• [00:21:09] Common launch tactics that cause big reactions

• [00:26:25] Sales psychology in launching and marketing

• [00:27:25] Tips for planning your next launch

• [00:31:00] Connect with Nikki

Key Topics:

• Building a sustainable business requires long-term thinking and building good relationships with customers

• Unethical practices often stem from short-term thinking and the desire to make immediate sales

• Make customers feel good at every step of their journey, even if they don't buy from you immediately

• Building a high-pressure sales approach can damage your reputation

• Be honest and respectful if a potential client is not a good fit for your business

• There isn't a one-size-fits-all approach to launching

• Understanding principles and emotions involved in a launch is essential

• The importance of aligning business values with the audience when launching

• Tailor copy and messaging to the target audience, rather than blindly copying successful businesses

• Prioritize transparency, ethical practices, and delivering results to build a successful online business

Resources:

• Nikki’s Website

• Nikki’s Instagram

• Nikki’s LinkedIn

• Launch Goal Calculator