Like any other sector within the economy of South Africa, the real estate and property sector is constantly challenged and it always emerges that issues around ethics and credibility are intertwined, thus affecting business confidence.

Founder and Principal at real estate agency Snooks Estates, Matseleng Mogodi says she has found that real estate agencies continue to face challenges of ethics and credibility. Her main concern is the practice of real estate agents who elicit and syphon their own deals using the agencies’ name. She argues that this brings the real estate agency to its knees from a business sustainability point of view and often causes severe reputational damage amongst stakeholders which includes clients who receive the negative end of the stick.

Title: [• Ms.]
Name: [• Matseleng Mogodi]
Position at organisation: [• Founder and Principal at Snooks Estates]