Kelly and Mary Beth have a candid chat about #EthicsWashing and how it’s damaging the public relations industry – particularly when PR industry associations are the ones doing it. Included in the discussion:

• How the #MeToo movement’s authenticity demands have changed some aspects of the automotive industry; How #Greenwashing, #Pinkwashing and #Gaywashing have joined the line-up of authenticity fails under public scrutiny… and why walking-the-talk is so essential;
• How #EthicsWashing is the latest iteration of the same phenomenon;
• How some simple questions Mary Beth asked the Global Alliance – originally in December 2019 – snowballed into an “international incident”;
• Background of what the Global Alliance is and confusion about its mission versus known deliverables / impacts;
• What other kinds of non-transparency behaviors by PRSA are transpiring that undermine member trust (and PRSA’s own ability to lead its U.S.-based membership in a credible manner);
• What value systems of accountability are supposed to look like … and how certain leaderships have drifted away from that mandate

Links: 

• Follow the #MsInterPReted hashtag
• Discover Fletcher Marketing PR
• Follow Fletcher Marketing PR on Twitter: @FletcherPR 
• Follow Kelly Fletcher on Twitter: @KDfletcher 
• Follow Mary Beth West on Twitter: @marybethwest 
• Find out more about the Global Alliance
• Read the Global Alliance Code of Ethics 
• Read Mary Beth’s blog post on her banishment by the GA