It's fairly common these days to see businesses built on sustainability and social values, but today's guest takes things to the next level – aiming to be the most sustainable brand in the world. I doubt you'll be surprised when I tell you who we're chatting with... Brianne West from Ethique.

In an absolute dream 'light bulb' moment Brianne (a science student at the time), noticed her conditioner was 95% water. When you think about the fact that you have water in your bathroom already, seems pretty crazy. So much unnecessary plastic and packaging!

And so Ethique was born, making concentrated solid beauty bars, back then with home printed packaging, concocted in her kitchen with her Mum's help. Nowadays Ethique is a global leading brand, not only disrupting but absolutely smashing the beauty industry, and already saving almost 10 million plastic bottles from the landfill.

Now with an aim to save half a billion bottles by 2030, I can't wait to talk to Brianne today and hear this whole story - where it all began, what this crazy journey has been like, and how they plan to reach these brilliant goals.

Find out more about the wonderful world of Ethique and have some fun with Brianne and the team over on Instagram @ethiqueworld, and remember you can order online at ethique.com.