Let’s just call it: the EU AI Act is about to become reality—no more discussions, no more delays, no more last-minute reprieves. The European Commission has dug its heels in. Despite this month’s frantic lobbying, from the likes of Airbus and ASML to Mistral, asking for a two-year pause, the Commission simply said, “Our legal deadlines are established. The rules are already in force.” The first regulations have been binding since February and the heavy hitters—transparency, documentation, and technical standards for general-purpose AI—hit on August 2, 2025. If your AI touches the European market and you’re not ready, the fines alone might make your CFO reconsider machine learning as a career path—think €35 million or 7% of your global turnover.

Zoom in on what’s actually changing and why some tech leaders are sweating. The EU AI Act is the world’s first sweeping legal framework for artificial intelligence, risk-based just like GDPR was for privacy. Certain AI is now outright banned: biometric categorization based on sensitive data, emotion recognition in your workplace Zoom calls, manipulative systems changing your behavior behind the scenes, and, yes, the dreaded social scoring. If you’re building AI with general purposes—think large language models, multimodal models—your headaches start from August 2. You’ll need to document your training data, lay out your model development and evaluation, publish summaries, and keep transparency reports up to date. Copyrighted material in your training set? Document it, prove you had the rights, or face the consequences. Even confidential data must be protected under new, harmonized technical standards the Commission is quietly making the gold standard.

This week’s news is all about guidelines and the GPAI Code of Practice, finalized on July 10 and made public in detail just yesterday. The Commission wants providers to get on board with this voluntary code: comply and, supposedly, you’ll have a reduced administrative burden and more legal certainty. Ignore it, and you might find yourself tangled in legal ambiguity or at the sharp end of enforcement from the likes of Germany’s Bundesnetzagentur, or, if you’re Danish, the Agency for Digital Government. Denmark, ever the overachiever, enacted its national AI oversight law early—on May 8—setting the pace for everyone else.

If you remember the GDPR scramble, this déjà vu is justified. Every EU member state must designate their own national AI authorities by August 2. The European Artificial Intelligence Board is set to coordinate these efforts, making sure no one plays fast and loose with the AI rules. Businesses whine about complexity; regulators remain unmoved. And while the new guidelines offer some operational clarity, don’t expect a gentle phase-in like GDPR. The Act positions the EU as the de facto global regulator—again. Non-EU companies using AI in Europe? Welcome to the jurisdictional party.

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