Artificial Intelligence Act - EU AI Act

EU AI Act Shakes Up Tech Industry as Unacceptable-Risk Ban Takes Effect


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As I sit here in my Brussels apartment on this chilly March morning in 2025, I can't help but reflect on the seismic shifts we've seen in the AI landscape since the EU AI Act came into force. It's been a whirlwind few months, with the first phase of implementation kicking off on February 2nd. The ban on unacceptable-risk AI systems sent shockwaves through the tech industry, forcing companies to scramble and reassess their AI portfolios.

I've been closely following the developments at the European AI Office, and let me tell you, they've been busy. Just last week, they released the long-awaited Codes of Practice for general-purpose AI models. It's fascinating to see how they're trying to strike a balance between innovation and regulation. The codes are quite comprehensive, covering everything from transparency requirements to risk assessment protocols.

But it's not all smooth sailing. I attended a tech conference in Berlin last month, and the tension was palpable. Startups and big tech alike are grappling with the new reality. Some see it as an opportunity to differentiate themselves as trustworthy AI providers, while others are worried about falling behind global competitors.

The recent announcement from the European Commission about withdrawing the AI Liability Directive caught many off guard. It seems the lack of consensus on core issues was too much to overcome. This has left a gap in the regulatory framework that many experts are concerned about. How will liability be addressed in AI-related incidents? It's a question that's keeping lawyers and policymakers up at night.

On a more positive note, the AI Pact initiative seems to be gaining traction. I spoke with a representative from a leading AI company yesterday, and they're excited about the opportunity to demonstrate compliance ahead of the full implementation date. It's a smart move, both from a PR perspective and to get ahead of the regulatory curve.

The impact of the EU AI Act is reverberating beyond Europe's borders. I've been following discussions in the US Congress, and it's clear they're feeling the pressure to introduce their own comprehensive AI legislation. The EU's first-mover advantage in this space is undeniable.

As we approach the next major milestone in August, when the governance rules and obligations for general-purpose AI models kick in, there's a palpable sense of anticipation in the air. Will the EU succeed in its ambition to become a global hub for human-centric, trustworthy AI? Or will the stringent regulations stifle innovation?

One thing's for certain: the EU AI Act has fundamentally altered the AI landscape. As I prepare for another day of analyzing its implications, I can't help but feel we're at the cusp of a new era in technology governance. The next few months will be crucial in shaping the future of AI, not just in Europe, but around the world.
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