As reported this week in Forbes.com, the EU's top regulator suggested that "European legislators should consider a ban on online targeted advertising based on pervasive tracking and restrict the categories of data that can be processed for such advertising methods."

Digiday also reports that Forbes themselves are pushing their ForbesOne, a first- and zero-party data offering that can match advertisers with readers across their various properties. Forbes joins a growing number of publishers who realize opted in data is the only path forward for their advertising revenue streams.