In this episode, we delve into the EU's legal framework for Geographical Indications (GIs), which protect the names of products with a specific geographic origin and qualities or reputation tied to that location. We examine the main types of GIs, such as Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI), explaining how they safeguard regional agricultural and food products, from cheeses to wines, against imitation. The episode outlines the process of obtaining GI status, the criteria products must meet, and the benefits for local producers. We also discuss the role of GIs in promoting cultural heritage and economic value within the EU, along with the challenges posed by international trade and counterfeit goods. This overview equips listeners with a clear understanding of GIs and their significance in EU intellectual property law.