“A lot of what we managed to achieve during the lock down, such as our sales still managed to hit at least 2/3 of normal sales, is due to the tactical innovations which came from our own people, who understood not to give up” – Aaron Boey, Group CEO of Eu Yan Sang. 

In our latest Webinar, our panelist CEO Aaron Boey, shared the story behind Eu Yan Sang’s pivotal transformation through the means of combining both digitalisation and high-touch sales & marketing tactics to achieve their targets when their retail stores had to close down during the Circuit Breaker. 

Tune in to Episode 2 of our podcast series to listen to the insightful sharing by our panelist Aaron Boey!