Eugene Adamson, Sr. Shopper Marketing Manager at Coca-Cola, joins Jennifer and Risa to discuss the challenges in the current CPG marketing space. Prior to working for Coca-Cola, he worked for several other CPG companies, including Kraft, Sam's Club, and Walmart. In this episode, he highlights the need to adapt to new technologies like AI and the importance of trust in collecting consumer data. 

Note:  Any views, thoughts, and opinions expressed by the Eugene are his own and do not reflect the views, opinions, policies, or position of his employer.