Eugene Alletto, Founder and CEO of BEDGEAR ®, is the visionary behind the fast-growth PERFORMANCE ® lifestyle brand that has revolutionized the traditional bedding industry. Eugene led the team behind BEDGEAR’s proprietary personalized fitting process for pillows, which more recently was extended to their mattresses for 100% of an individual’s comfort. More than 10 million consumers currently achieve more each day, having found their personalized fit of functional layers for air flow and temperature preference at night. With nearly three decades of experience in retail and manufacturing for the home furnishings industry, combined with his ability to successfully analyze market trends, created a unique opportunity for Eugene to found BEDGEAR in 2009 and ultimately led to the company’s continuing explosive growth.

Eugene’s national reputation as both an innovator and a creative force in the growing market of active lifestyle products has propelled BEDGEAR to rank on the Inc. 500 list of fastest-growing companies in 2013 and Crain’s New York Fastest Growing 50 Companies for several consecutive years. Eugene was also the winner of the 2016 EY Entrepreneur of the Year Award in New York and was most recently presented with a Retail Innovator award at the Retail Innovation Conference in May 2018. He believes in being a global ambassador and building a brand without borders. Propelled by his passion for helping others, Eugene created the BEDGEAR Foundation in 2017, donating over $1 million to charities, with a mission to create world peace through commerce and inspiring others.