Funded Futures

Eugene Cheng - What it takes to nail a $900k crowdfunding round

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In this edition of The Birchal Podcast, we delve into an engaging discussion with Eugene Cheng, the visionary behind Sneaker Laundry—a pioneering platform that combines a unique array of sneaker cleaning services and products. Highlights of the episode include:

  • An exploration of how strategic public relations efforts, led by PR consultant Drew Lambert, played a pivotal role in securing $900k in funding on the Birchal platform.
  • The inspiration behind Sneaker Laundry: a response to the rapid consumption in fashion by offering a service that prolongs the life of high-end sneakers, presenting an economic and eco-friendly alternative.
  • An intriguing perspective on crowdfunding, describing it as a symbiotic environment beneficial for both the investor and the entrepreneur.
  • A glimpse into Sneaker Laundry’s global ambitions, underpinned by robust training systems and scalable operations, positioning the brand for international expansion.
  • The brand's retail strategy amid the rising costs of eCommerce.

    • This episode offers a rare glimpse into the entrepreneurial spirit, underscored by innovative strategies within the startup ecosystem, making it a must-listen for those interested in the intersection of business, innovation, and sustainability.


    Host and Audio Editor: Michael Furey

    Director of Videography and Photography: Benjamin Thompson
    Podcast Producer: Emily Macfarlane

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    Funded FuturesBy Hosted by Emily Macfarlane